April Jai, a Scottish native living in London, is a rising talent in the alt-pop world. Her distinct sound along with her poignant (and often angsty) songwriting make her a force to be reckoned with and has deeply resonated with her devoted fanbase. She grew up in Scotland and Belgium, before moving to London to pursue her music career. 

With influences such as Fletcher, Taylor Swift, Olivia Rodrigo, and UPSAHL, April is bringing a unique twist to alt-pop. Her single, “Morally Grey,” went massively viral on socials, with many fans relating the track to their favorite literary characters. She has been described as “one to watch” by the likes of Wonderland and Record Of The Day. 

2024 has proven to be an epic year for April thus far, with her single “GROVEL” being added to 12 Spotify editorial playlists and a headlining spot on the Climate Live stage at Latitude Festival.